Dermatologists and their dermatology medical practices benefit from a successful website design and search engine marketing campaign. Many dermatology practices are high volume and see many patients on a daily basis. Those patients searched the internet to find a local dermatologist to provide medical skin care. Many patients have insurance plans that allow them to reach out directly to a dermatologist so it is very important for a dermatology medical practice to have a credible web presence for those retail patients. A successful website for a dermatologist will allow potential patients to learn about the practice's medical services and treatment, view directions to the office location, download & complete patient forms prior to their appointment, and even securely request appointments online.
Many dermatologists have a medical spa (med spa) component to their practice and typically need to market their elective cosmetic procedures provided by their licensed aesthetician. Medspa’s have immense competition for their services; therefore, it is imperative that the website be attractive, optimized for search engines and marketed aggressively in Google to attract as many retail patients as possible.