Ophthalmology practices benefit from a high quality website in many ways. First, patients are able to learn more about their ophthalmologist's specialized eye care services such as glaucoma or cataract surgery. Patients are also able to download and complete forms prior to their visit. In many cases, the spouse or children of the patients are using your ophthalmology website more than the actual patient. They use the website to find directions to your office, view insurance information, office hours, and telephone numbers.
Ophthalmologists are also able to market other services such as oculoplastic procedures or elective procedures such as LASIK, Botox, facial rejuvenation procedures including laser skin resurfacing, eye lifts, brow lifts, and facelifts.